Streaming Platforms and the Shift to Ad-Supported Streaming

OTT platforms are gaining users at a fast pace these days.

People can now watch various genres of content anytime and anywhere.

With subscription costs climbing and additional payments required,

more users are looking at ad-supported free services.

In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.

How did OTT services begin?

OTT started as an internet-based alternative to traditional broadcasting.

Because users can watch content anywhere with familiar devices like smartphones and tablets,

more people started using these services.

As outdoor activities decreased during COVID,

OTT viewership expanded significantly.

Pros and cons of OTT usage

The biggest advantage of OTT is the freedom to choose what you want to watch.

Each service offers unique original content.

But there are downsides as well.

Rising subscription prices and extra payments for certain content can be disappointing.

Subscription cancellations are also increasing.

What are free streaming services?

Ad-supported streaming offers free access to users.

Content becomes accessible without subscription fees.

FAST services are becoming more popular.

Both users and providers benefit from the ad model.

Why is FAST becoming popular?

FAST represents a growing streaming movement.

Demand for cost-free viewing increased after COVID.

New services like KT’s “Gi Live” are becoming attractive options.

A wide content range boosts get more info usage.

Final thoughts

As OTT subscription fees rise, interest in free streaming continues to grow.

Exploring options helps match personal needs.

Content consumption will keep evolving.